Campaign | Print | Digital
30th Birthday
Frontier celebrates 30 years of service with a multichannel campaign including special fare sales, birthday events and more.
Campaign Lockup
An airline being around for 30 years is a big deal. Celebrating our birthday for the full year was a must, so a fun, engaging lockup flexible enough to work across multiple channels and placements was key. I created a celebratory lockup featuring our mascot Griz the Grizzly Bear.
My Role:
Creative Lead/Director
I developed the campaign logo and directed my team as they built out various channel assets and collateral pieces.
Social Media — Promotional Reels
https://vimeo.com/1011812333
We kicked off the year-long party with a retrospective sizzle reel celebrating a rich history of people, planes and destinations throughout the US, Latin America, and the Caribbean.
Leading up to our literal birthday (July 5th), we released a series of 3 ‘timeline’ videos, each celebrating a different era of Frontier history. I art directed these, collected data points and wrote the copy for the videos below.
https://vimeo.com/1009643285https://vimeo.com/1009643291https://vimeo.com/1009643272
In-Flight Activity Book
Trading Cards
The bear-themed cards above were created for flight attendants, gate agents, pilots, and any other Frontier airport personnel to pass out to passengers.
In addition, we created the educational livery-themed card at right for pilots to hand out. The back includes space for an autograph.
