Campaign | Print
Get Down with Testing
Denver Public Health’s campaign to fight rising STD rates across the Denver metro area.
Campaign Visual Concepts
I worked with a team to develop several campaign copy ideas; ultimately the client chose “Get Down with Testing,” a headline I’d come up with. Next I created 3 campaign visuals. The concept with the bright colors and dynamic layout seen below was chosen, and color became a great tool to differentiate between messaging. A challenge for this campaign was ensuring the headline communicated well and the designs worked in both English and Spanish.
My Role:
Creative Lead
Brainstormed campaign headlines, designed and presented concepts, revised and expanded designs, produced creative across multiple channels.
Digital Ads
Social Media
Print & Envionmental
